Portfolio of Josh Franco

Hello, my name is Josh.

User Interface & Experience Designer
Visual Designer & Art Director

Functionality & Aesthetics need to exist together in order for something to be pleasant and successful. However, finding the balance between the two can be a very intricate endevour.

The Work

Projects I've worked on and in no particular order. Case studies and a little bit more detail coming soon.

Newspaper Digital Subscription & Registration Experience

In the era of online journalism, finding opportunities for readers to subscribe can be tough. From uncovering touchpoints in the journey of a reader to introduce an entry to subscribing, to creating concepts and variations to subscribing to the newspaper. View live Project

ROLE: Lead Experience Designer

Driving.ca

Building the layout from the ground up, it's still a challenge to include the ad placements. The result is a faster more flexible layout with room to expand on new features. View live Project

ROLE: Lead Experience / Interaction Design, Design Direction

The Growth Op

With the legalization bill at the time knocking down doors, the whole nation was eagerly looking for information about it. We needed to establish a website surfacing content, from lifestyle to information based on themes and components in our toolbox but make it...different. View live Project

ROLE: Lead Experience & Interaction Design

NP Music Video Graphics

Quick fun project since music is a big thing with me. Mobile video consumption was going up, so we needed graphics that enable more legibility as well as lead into the video immediately to avoid viewer drop-off right at the start. View Live Project

ROLE: Visual Designer (and some motion)

About Me

I've started my career as a graphic designer, embedded in marketing and sales understanding how important branding and visual appeal is. Like many graphic designers turning to user experience, I've learned that appearance can be one thing, but how something really works is an aspect that gets forgotten in many cases. But in other cases, even when functionality gets left by the road side, a product can be widely successful if the need is there.

As I've moved on to focusing on the experience of a product, working with the people who influence the products most or hear all complaints from the users. Sitting with the product managers, conversing with customer service rep teams, right up to working closely with UX Researchers and the engineers. Each team carries valuable insight in different flavors, but also limitations and requirements. I found out quickly the importance of how something actually needs to work... or that success is just merely a clearly labeled link away.

Would form need to follow function all the way into oblivion? What really is function without form? I had to learn through difficult lessons that both can exist without one another and a product can still be successful.

The beauty in the struggle is finding harmony in both, pushing and pulling the two as close together as possible.